Asian Pacific American Media Coalition Heralds Two New Cable Network Series Featuring South Asian Americans
Daniel Mayeda 310-413-3504 email@example.comMichelle Boykins (202) 296-2300, ext. 0144 firstname.lastname@example.org
The Asian Pacific American Media Coalition (“APAMC”) today heralded the premiere of two new television series on cable networks that feature South Asian Americans: the unscripted FAMILY KARMA on Bravo and the animated MIRA: THE ROYAL DETECTIVE on Disney Junior.
For years, APAMC has advocated for greater diversity and inclusion of Asian Americans in Hollywood-produced programming. There has been a welcome recent increase in South Asian American talent on TV but many of these roles were in ensembles or for characters who supported the stars.
APAMC Chair Daniel Mayeda notes, “While South Asian Americans are glad to be represented, they also yearn for the chance to tell their own stories. That is why we applaud the entry of two new series that center Indian or Indian American life and culture.”
“When APAMC met several years ago with NBCUniversal, we noted the absence of Asian Americans on the cable network Bravo, known for its pop culture personalities,” Mayeda said. “We’re glad the network found a way to include us,” through the first Asian American-based reality show, Family Karma. The show centers on a group of closely knit Indian American families living in the Miami area, exposing the cultural intricacies involving dating, marriage, family traditions, and success.
The show is a turning point in acknowledging Asian Americans in popular culture. "Pop culture unifies us through sharing commonalities in experiences, brands, and celebrities,” said Alieesa Badresia, Co-Vice President of Media Action Network for Asian Americans (MANAA), an APAMC member group. “As one of the leading authorities on pop culture, Bravo creates engaging content and personalities that are widely celebrated. We hope that Family Karma will be celebrated as well through its honest and entertaining take on the contemporary lives of South Asians living in America."
Disney Family, a cable network that targets families with younger children, is premiering a new animated series called Mira: The Royal Detective. The series, inspired by Indian culture and customs, tells stories about a young girl who is appointed by the Queen of Jaipur to solve local mysteries. Mira stars newcomer Leela Ladnier and also features many well-known South Asian actors in its voice cast, including Freida Pinto, Kal Penn, Jameela Jamil, Hannah Simone, Aasif Mandvi, and Parvesh Cheena.
“We applaud Disney for the development of Mira and how it introduces and projects the beauty and diversity of South Asian culture, music, attire and religion to its audience. The show allows children of South Asian heritage to see themselves in the show and how their culture also deserves to be celebrated and shared,” remarked Gujari Singh, Communications Director of the Sikh American Legal Defense and Education Fund (SALDEF), an APAMC member organization. “Mira has the potential to influence new
generations of children about the intelligence, independence and determination of girls of color, and how they can grow up to be leaders in all areas."
Family Karma airs 9/8 central on Bravo TV.
Mira: The Royal Detective premiered March 22 on Disney Junior.